The Barnum Files •
P.T. Barnum Understood the Power of the Tease
P.T. Barnum knew that curiosity begins before the main event. Learn how local businesses can use anticipation, previews, and purposeful reveals to make marketing more memorable.
Starmark Media
Behind the Curtain
Marketing lessons, stories and practical ideas to help local businesses get noticed, become memorable and give customers something worth talking about.
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The Showmanship Files •
Your Competitor Isn’t Always Better—They May Just Be More Visible
Customers cannot choose a business they do not remember. Learn why consistent visibility often allows competitors to win even when they are not offering a better service.
The Showmanship Files •
Your Website Is Your Digital Marquee
Your website is often the first thing prospective customers see. Learn what your digital marquee needs to communicate before visitors decide whether to stay or leave.
The Showmanship Files •
Your Five-Star Reviews Are Marketing Gold—Stop Leaving Them as Text
Your best customers have already written some of your best advertising. Learn how to transform five-star Google reviews into engaging marketing content.
The Showmanship Files •
Social Media Isn’t a Bulletin Board—It’s a Stage
Stop using your Facebook page as a stream of advertisements. Learn how storytelling, education, humor, community and promotion create a social presence people actually notice.
The Parker Files •
Colonel Tom Parker Didn’t Invent Elvis—He Packaged the Phenomenon
Colonel Tom Parker understood the power of positioning, presentation and promotion. Here is what local businesses can learn about turning talent into a recognizable brand.
The Showmanship Files •
Being Good Isn’t Enough If Nobody Knows You’re Good
Being excellent at your trade does not guarantee customers will find you. Learn why consistent visibility is essential for growing a successful local business.
The Disney Files •
Walt Disney Didn’t Build Rides—He Built Experiences
alt Disney understood that customers remember experiences, not transactions. Learn how local businesses can create experiences that lead to loyalty, reviews, and referrals.
The Barnum Files •
P.T. Barnum’s Greatest Marketing Lesson: You Have to Get Their Attention First
.T. Barnum understood that great businesses must first get noticed. Discover how his lessons about attention, publicity, and promotion apply to today’s local businesses.
The Houdini Files •
Harry Houdini Never Began With the Escape—He Began With the Suspense
Houdini understood that anticipation could be as powerful as the performance itself. Discover how curiosity and suspense can make modern marketing more compelling.